Think OOH Blog

EVALUATING DOOH/DPB NETWORK PRICING

Posted by admin on Mar 7, 2012 2:21:06 AM

Scenario: A network operator approaches a digital out-of-home/digital place-based (DOOH/DPB) media buyer and says, “I have a wonderful new network in Football Paraphernalia Stores all across the country. We charge a $30 CPM.” The media buyer scratches his head and tries to determine why the operator has just quoted him this price.

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Topics: SPEAK, SEE, WRITE

HOW DO SMALL SCREENS MAKE MORE OF AN IMPACT THAN LARGER DISPLAYS?

Posted by admin on Feb 29, 2012 2:20:18 AM

DSE Question of the Month: Beyond large video walls and digital displays, what are some examples you’ve seen of small digital screens used effectively in stores, healthcare facilities, corporate campuses and other venues? How do these small screens make more of an impact than larger displays, and in what circumstances do you see them as more effective?

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Topics: SPEAK, WRITE

THE PERFECT PLATFORM: A FIVE PART SERIES - PLANNING

Posted by admin on Feb 28, 2012 2:19:18 AM

In my last blog, I mentioned that I have been thinking about the perfect Digital Place-Based planning and buying platform, and discussed the major functions that the tool would have to possess. I began the discussion by talking about Network Education, a pre-planning functionality.

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Topics: WRITE

THE PERFECT PLATFORM: A FIVE PART SERIES-NETWORK EDUCATION

Posted by admin on Jan 28, 2012 2:18:16 AM

I was recently pondering the evolution of Digital Place-Based Media planning and buying tools. My question: What would be my ideal DOOH planning & buying tool, independent of what exists in the marketplace today? How would I envision it? What would it do?

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Topics: WRITE

2012 IMPORTANT TRENDS FOR DOOH

Posted by admin on Jan 25, 2012 2:17:27 AM

DSE Question of the Month: What important trends do you see emerging in the digital signage industry for 2012 and what is driving those trends

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Topics: WRITE

MAJOR MILESTONE EVENTS FOR DOOH IN 2011

Posted by admin on Dec 21, 2011 2:16:36 AM

DSE Question of the Month: What were some milestone events, product/service releases, ad campaigns using DOOH, etc., that occurred in 2011 that you think will have the most impact on the digital signage/digital out-of-home industry going forward?

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Topics: WRITE

DO ADVERTISERS TAKE ADVANTAGE OF CREATIVE FLEXIBILITY?

Posted by admin on Nov 30, 2011 2:15:51 AM

DSE Question of the Month: DOOH networks offer a lot of creative flexibility for advertisers: Traditional full-screen commercials; L-box; localized promotion; content sponsorship; mobile integration, etc. To what extent are advertisers taking advantage of these opportunities? Which are the most prevalent?

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Topics: WRITE

A CONTEST LIKE NO OTHER...MOTOR-TOBER

Posted by admin on Nov 30, 2011 2:14:07 AM

Users on the jukeboxes were prompted to submit their ideal test drive ideas - limited to six words. The results were tremendous - over 2,000 entries to win a test drive, 141 million impressions, and one incredible cinema spot based on Matthew Foster's winning entry.

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Topics: WRITE

SCREEN LAYOUTS FOR DIGITAL SIGNAGE

Posted by admin on Oct 26, 2011 3:12:56 AM

DSE Question of the Month: What is your opinion and experience in screen layouts for digital signage? Do full-screen layouts work better than zoned layouts? Please provide specific examples if you have them

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Topics: SPEAK, WRITE

FACTORS FOR FORMING A BUDGET FOR DOOH

Posted by admin on Oct 2, 2011 3:08:01 AM

DSE Question of the Month: In your opinion, what are the different factors that should be considered when forming a budget for digital signage? What common parts are often overlooked?
published: 09/28/2011

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Topics: WRITE

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