Think OOH Blog

CONSOLIDATION IN DOOH

Posted by admin on Jul 16, 2013 3:38:34 AM

It seems that hardly a week goes by without the announcement of a new consolidation of digital ad-supported networks. Most recently, the Doctor’s office Point-of-Care space has been a hotbed of activity, especially with HMN making moves to acquire CARE media’s properties and joining forces with America’s Minority Health Network, etc. Pundits claim that this consolidation is positive for the industry, because it makes the industry less fragmented and helps the buyer to assemble programs.

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Topics: WRITE

DSE 2013 THOUGHTS

Posted by admin on Apr 1, 2013 3:36:26 AM

I recently returned from the Digital Signage Expo conference in Las Vegas. While the majority of the conference is hardware and software suppliers establishing their presence on a massive tradeshow floor, there is a pre-show Advertising Summit that I always attend. This year, I was appointed as the Chairman of the Educational Committee for the Summit and the Brand Marketers and Agencies track. In this role I was fortunate enough to work with a committee of specialists in the field to brainstorm ideas and themes that should be discussed during the event. Then, I had the privilege of working closely with the DPAA and Sue Danaher to assemble the Summit event – as the DPAA was a sponsor. As such, I believe that I do not have an impartial view of the Summit, Track or even state of the industry, but I wanted to share what I learned during this event.

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SMARTPHONE ADOPTION AND DOOH

Posted by admin on Nov 10, 2012 2:34:52 AM

DSE Question of the Month: In what circumstances could smartphone adoption be considered a threat to digital signage, and what are some of the ways that mobile technology can be integrated with digital signage to maximize advantage?

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DIGITAL OOH VENDORS AID STARLIGHT WITH SUMMER CAMPAIGN

Posted by admin on Aug 29, 2012 3:31:44 AM

Special thanks to Access Sports Media, CMT/ABC, Touchtunes for their support in spreading the word for the Starlight Children's foundation this Summer 2012 from May-July. Starlight was posted in the NY tri-state area in mall, restaurants, sports stadiums, and taxi media venues in the tri-state area.

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Topics: SEE, WRITE

ADVICE FOR GETTING STARTED IN DOOH

Posted by admin on Aug 14, 2012 3:29:11 AM

SE Question of the Month: What advice would you give to someone who is just getting started on a digital signage project?

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TOP REASONS WHY DIGITAL PROJECTS FAIL

Posted by admin on Jul 11, 2012 3:26:45 AM

DSE Question of the Month: What do you think the top reasons are that digital signage projects fail? Would it be due to a limited budget, lack of content, inexperienced project managers, etc.? Please explain. Also, how can those pitfalls be avoided?

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JOE FRESH UTILIZES GEO-TARGETING WITH DOOH IN-TAXI SUPPORTING THE FLAGSHIP STORE

Posted by admin on Jun 1, 2012 3:24:43 AM

Visit the New York City location at 510 Fifth Ave between 42nd and 43rd.
www.joefresh.com

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THE PERFECT PLATFORM: A FIVE PART SERIES - ANALYTICS/COMPLIANCE, BILLING, HISTORICAL PROGRAM AND TREND TRACKING

Posted by admin on May 28, 2012 3:23:58 AM

In my last blog, I discussed the trafficking capabilities that the ideal DOOH planning/buying platform would have. In this post I will discuss the tool’s Analytics/Compliance, Billing, Historical Program and Trend Tracking functions.
Once again, to review, the tool would have (7) major functions:
1. Network Education
2. Planning
3. Buying
4. Trafficking
5. Analytics/Compliance
6. Billing
7. Historical Program and Trend Tracking

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THE PERFECT PLATFORM: A FIVE PART SERIES - TRAFFICKING

Posted by admin on Apr 28, 2012 3:22:57 AM

In my last blog, I discussed the powerful buying capabilities that the ideal DOOH planning/buying platform would have. In this post I will discuss the tool’s Trafficking function.

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Topics: WRITE

THE PERFECT PLATFORM: A FIVE PART SERIES - BUYING

Posted by admin on Mar 28, 2012 3:22:07 AM

In my last blog, I discussed the powerful planning capabilities that the ideal DOOH planning/buying platform would have. In this post I will discuss the tool’s Buying function.
Once again, to review, the tool would have (7) major functions:

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Topics: WRITE

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