Scenario: A network operator approaches a digital out-of-home/digital place-based (DOOH/DPB) media buyer and says, “I have a wonderful new network in Football Paraphernalia Stores all across the country. We charge a $30 CPM.” The media buyer scratches his head and tries to determine why the operator has just quoted him this price.
DSE Question of the Month: Beyond large video walls and digital displays, what are some examples you’ve seen of small digital screens used effectively in stores, healthcare facilities, corporate campuses and other venues? How do these small screens make more of an impact than larger displays, and in what circumstances do you see them as more effective?
DSE Question of the Month: What is your opinion and experience in screen layouts for digital signage? Do full-screen layouts work better than zoned layouts? Please provide specific examples if you have them
At the upcoming CETW Conference at the Javits Convention Center in NYC, Lucas Peltonen will be part of the panel discussion exploring how advertising supported networks can position themselves to meet the missions of the advertisers. The session is on November 9th at 2-3PM, Positioning Advertising-Supported Networks for the Ad Buy.
For more information on the CETW events,http://cetworld.com/sessions_byday.asp
Occasionally I am too lazy to stock my apartment with breakfast foods. On such mornings, I go to a particular bagel shop that I like near my office. I have been lazy for the past three days, so I have ended up in the bagel shop for the last three mornings. The bagel shop has a digital network screen belonging to one of the most well-established, reputable, technologically advanced networks in the country. I sit, eat my bagel, watch the screen and then watch other patrons to see if they look at the screen.
Join the cause and submit to be a speaker for the DSE 2012 Expo. The Expo is in Vegas, March 6th-9th, 2012 at the Convention Center. Click the logo below for the submission details:
After 10 years in the media business, PITCH has recently begun to grapple with a burning question: How do we shape the future of Digital Out-of-Home? This blog is the beginning of our answer to that challenge.