Think OOH Blog

DIGITAL OOH VENDORS AID STARLIGHT WITH SUMMER CAMPAIGN

Posted by admin on Aug 29, 2012 3:31:44 AM

Special thanks to Access Sports Media, CMT/ABC, Touchtunes for their support in spreading the word for the Starlight Children's foundation this Summer 2012 from May-July. Starlight was posted in the NY tri-state area in mall, restaurants, sports stadiums, and taxi media venues in the tri-state area.

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Topics: SEE, WRITE

QANTAS DIGITAL BILLBOARD SHINES BRIGHT IN LA

Posted by admin on Aug 28, 2012 3:29:54 AM

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Topics: SEE

EVALUATING DOOH/DPB NETWORK PRICING

Posted by admin on Mar 7, 2012 2:21:06 AM

Scenario: A network operator approaches a digital out-of-home/digital place-based (DOOH/DPB) media buyer and says, “I have a wonderful new network in Football Paraphernalia Stores all across the country. We charge a $30 CPM.” The media buyer scratches his head and tries to determine why the operator has just quoted him this price.

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Topics: SPEAK, SEE, WRITE

I AM AN AVATAR

Posted by admin on Oct 14, 2011 3:11:20 AM

Great technology at the JC Decaux upfront today. An embedded camera takes your digital photo and then morphs it into an Avatar. You are then prompted to email it to yourself. Imagine the possibilities for future campaigns.

What do you think? Could I have been a Na’vi?

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Topics: SEE

MINI OF MURRAY CELEBRATES UNIVERSITY OF UTAH FOOTBALL

Posted by admin on Oct 12, 2011 3:09:51 AM

Car events in the wild Utah Village Tailgate Area, drawings for free football tickets, rockin on the jumbo screen, whizzing across the 400 foot LED banner and showing off its chips-and-guac carrying capabilities.
Now that is what we call showing support for your local team.
Go Utes! http://utahutes.cstv.com/

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Topics: SEE

A VIEW FROM THE MXM EVENT IN TIMES SQUARE

Posted by admin on Sep 1, 2011 3:02:05 AM

We heard some interesting insights last night at the MXM Event in Times Square regarding the topic of Digital Signage and Mobile Screen integration. Entitled “Digital Signage to Mobile Screens: ‘Making Way for an Out-of-Home Cross-Screen Marketing Strategy,’” it was an great opportunity to check in with thought leaders across our own as well as other platforms to gauge the state of DOOH and its future prospects. A special thanks to MXM's Matthew Snyder for organizing the evening. Many more events will follow, check out their website: http://www.mediacrossmedia.com/mxm_series/ to stay updated on upcoming panels, discussions and meetings.

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Topics: SEE

ESCAPE THE 800 POUND GORILLA

Posted by admin on Aug 22, 2011 3:00:19 AM

The strength of the recent Citiation Air digital out of home program was the ability to deliver an ultimately prequalified audience. The program which ran for (4) months in over (65) private airports nationwide over delivered by 300 %. Couldn't we all be private jetsetters?

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Topics: SEE

SOMETHING WORTHWHILE IN DOOH

Posted by admin on Jul 3, 2011 2:54:01 AM

We could use some good in the world and www.DOOHgood.com is paving the way. Take a look and see if you have the ability to lend a helping hand (or network).

(or on twitter - @DOOHgood)

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Topics: SEE

IN-OFFICE NETWORKS PAVED THE WAY FOR DIGITAL OOH GROWTH

Posted by admin on Jun 1, 2011 2:31:25 AM

Prolonged dwell times, engaging content, captivated audiences ... no wonder this category is poised to grow the fastest in the coming year (according to PQ Media ). Playing in 4,400 Primary Care Physician offices, LANTUS has been a consistent brand in this Digital OOH genre from the onset boasting positive ROI from year to year.

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Topics: SEE

GOOGLE – CELEBRATES INTERNATIONAL WOMAN’S DAY

Posted by admin on Apr 4, 2011 2:22:55 AM

Digital OOH proves its incredible flexibility with the launch a timely message to support International Woman’s Day events. The key point to this project was in less than 5 days from inception we went live in 600 venues across the US. Props to RMG Networks for their late nights and dedication to this great cause. The women at PITCH offer their thanks.

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Topics: SEE

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