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Monday blues? 9 easy ways for media professionals to stay productive

Posted by Jennifer Seickel on Apr 11, 2016 9:00:00 AM

MediaBuyersProductivity.pngA Monday by any other name would still be a Monday. (We’re sure Shakespeare—and Garfield—would agree.) But is it really that bad? Studies show that, yes, Monday is in fact fraught with negative feelings. According to a study from 2011, the average person doesn’t even crack a smile until 11:16 a.m. on a Monday, proving once and for all that it is the most dreaded day of the week.

But in the world of media, from advertising to OOH media planning and buying, business doesn’t stop because you’re not smiling. How can you fight the Monday blues and ensure a productive work week?

  1. Meal planning is your friend. You just have to face facts on Sunday: Monday is right around the corner, and the rest of the week is behind it. The Mayo Clinic says meal planning is good for your diet and your budget, two things you may feel you have little control over during a busy week. By planning your meals ahead, you can eliminate guilt from eating something unhealthy or spending too much money, as well as the mid-week slog that comes along with it.
  1. Tidy up your spacebut not when you're working. Having an organized workspace can definitely make you feel more productive, but the organizing itself isn’t work. Tidying up is often a chore that turns into a distraction. Get the best of both worlds by cleaning up and organizing your space after work on Friday or before work on Monday. You’ll feel better in your environment, and you won’t lose focus.
  1. Have your morning routine down to a science. What may seem like mundane tasks are often the most important parts of your day. Exercising, taking a shower, eating breakfast—all of these activities have the ability to set the tone for the rest of the day or even the week. That’s why doing them consistently is crucial. Plus, breakfast is a welcome savior when you’re in meetings until noon!
  1. Get ready BEFORE checking email. Once you’ve got your morning routine down to a science, make sure to keep this variable out of it. It may be tempting to check your email while making coffee or running on the treadmill, but doing so can be a serious distraction. Plus, keeping work at work helps establish boundaries between your personal and professional spaces. Reinforce this habit early in the week so you’re not confusing your couch for an office chair on Friday morning.
  1. Trust the power of the To-Do list. Trust it on Sunday and every other day ending in y. In a recent interview, McGill University neuroscience professor Daniel Levitin affirmed that making a to-do list frees up “space” in your brain. The New York Magazine article explains: “Most people can only hold about four things in their mind at a time, Levitin said. (And, let’s be real, you probably have way more than four things to do today.) List-making takes that mental juggling out of the picture: You don’t think about what you have to do, and you’re not distracted (at least not as much) since it’s written down in front of your face, which allows you to become immersed in whatever activity it is that you’re tackling, whether it’s picking up kitty litter or planning a presentation.”
  1. Organize your toolbox. It’s a digital world and we’re just forgetting our passwords in it. All joking aside, how many logins do you have for work-related platforms? How often do you use all of them? Taking stock of these on a weekly basis will prevent you from forgetting this information when you need it most. It also doesn’t hurt to do the same for your personal logins. There’s nothing worse than wanting to check your bank account at work and getting sucked into the ‘Forgot password?’ wormhole.
  1. Keep it quiet. Open offices are the trend nowadays, particularly in media-related industries, and while they have many benefits, increased concentration isn’t one of them. If you work in this kind of office, do your best to control what you can of your surroundings. And try to take client phone calls in a conference room or a similarly private space. It’s not only good for your clients, but also good for you. This way you won’t get off a sales call wondering if the potential client noticed that you were distracted by your coworker’s ongoing game of Candy Crush.
  1. Take breaks. Studies have always shown that breaks are important for productivity, but a 2014 experiment revealed that seventeen minutes is the perfect length for said break. More specifically, people are most productive when working for 52 minutes and breaking for seventeen, especially when using that time to get up from their desks. So go easy on yourself for doing a lap around the office or even taking that trip to Starbucks.
  1. Make it easy to keep up on industry trends. The media landscape is constantly evolving, and with only so many hours in a day, media professionals may find it difficult to stay on top of industry news and trends. Here’s the thing: According to Wall Street Journal, web browsing can actually refresh tired workers and enhance their productivity. One way to make web surfing easy and efficient? Build a custom RSS feed using a tool like Digg Reader. It collects the important industry news you need to quickly peruse and stay in-the-know during a busy work week.


Want an even easier way to keep up on trends in the industry? Download our free 2016 Media Trends Report by clicking below:


2016 Ad trends Report



Topics: NEWS

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