This past spring, Simon Property Group, a global leader in retail, acquired famed Las Vegas retail property The Shops at Crystals. Centrally located and easily accessible from the Las Vegas Strip, the Shops at Crystals include world-class luxury brands, and a dedicated tram station connecting the property to the rest of the Strip - allowing visitors from all over the country to easily explore the area.
Innovation in Digital Out-Of-Home
To generate awareness, Simon announced its new acquisition in a uniquely Vegas fashion: by levaraging digital screens and marquees at Aria, available to off-property sponsor advertising on the Strip for the first time through the MGM Resorts Las Vegas Digital Network and Incentient Media. Traditionally, these Vegas screens were reserved exclusively for MGM-related announcements and happenings, so other companies looking to get the word out on the Vegas strip were faced with challenges. By taking advantage of this new platform, Simon was able to reach this luxury audience at Aria.
To extend the messaging further, Simon Property Group also shared the news through traditional OOH media assets along Las Vegas highways.
Looking for ways to reach a targeted audience at scale? Contact PITCH to explore other innovative new ways of reaching your target consumers through OOH.