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DO ADVERTISERS TAKE ADVANTAGE OF CREATIVE FLEXIBILITY?

Posted by admin on Nov 30, 2011 2:15:51 AM

DSE Question of the Month: DOOH networks offer a lot of creative flexibility for advertisers: Traditional full-screen commercials; L-box; localized promotion; content sponsorship; mobile integration, etc. To what extent are advertisers taking advantage of these opportunities? Which are the most prevalent?

published: 11/30/2011

David Matera, CEO - PITCH INC., Lucas Peltonen, DIGITAL DIRECTOR - PITCH INC.
http://www.digitalsignageconnection.com/november-2011-question-month

Topics: WRITE

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