Think OOH Blog

Jennifer Seickel

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A Signature Store Opening that Wins Big

Posted by Jennifer Seickel on Jan 19, 2017 2:11:31 PM

Miami Beach vacationers and locals constantly have people and brands vying for their attention from passerby on the street to banners that fly overhead. Miami is not a city of wallflowers, and media programs need to be creative and impactful in order to break-through. 

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Topics: NEWS

Easy Ways to Make Your DOOH More Real-Time Right Now

Posted by Jennifer Seickel on Nov 16, 2016 1:31:46 PM

One of the fastest growing OOH trends over the past few years has been the movement to add real-time components to OOH campaigns. The increase in digital OOH (DOOH) inventory allows for quick changes in messaging depending on real-time events in that location. This way, consumers see advertising that is not invasive or creepy, but relevant to them.

The technology is growing in popularity across the country; access to consumer location data allows OOH media professionals to target broad swaths of consumers at the right time, in the right place. However, large-scale real time OOH campaigns can be costly, not to mention technologically demanding. Below are 3 ways your company can use real-time methods with smart DOOH without an unlimited budget:

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Topics: NEWS

Client Spotlight: Simon Malls Announces Acquisition Via OOH Media

Posted by Jennifer Seickel on Nov 4, 2016 12:45:33 PM

This past spring, Simon Property Group, a global leader in retail, acquired famed Las Vegas retail property The Shops at Crystals. Centrally located and easily accessible from the Las Vegas Strip, the Shops at Crystals include world-class luxury brands, and a dedicated tram station connecting the property to the rest of the Strip - allowing visitors from all over the country to easily explore the area.

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Topics: NEWS

OOH 101: Integrating OOH with Other Media Formats

Posted by Jennifer Seickel on Oct 7, 2016 3:38:10 PM

OOH media’s market share of total ad spending has increased from 3 percent to 5.2 percent over the past decade. This is due in no small part to the fact that it works brilliantly as a stand alone format; OOH has the ability to capture an audience when they are on the go and can reinforce key messages at times when other formats cannot. However, like many great forces, it only gets better when paired with other key players. When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Read on to learn more about the opportunity for integrating OOH with other media formats.

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Topics: NEWS

#TBT: 5 Ways OOH Media Has Changed

Posted by Jennifer Seickel on May 12, 2016 7:58:43 AM
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Topics: NEWS

5 Takeaways from the TAB/OAAA 2016 Big Picture Conference

Posted by Jennifer Seickel on May 10, 2016 4:12:55 PM


OOH Pitch attended this year's TAB/OAAA 2016 Conference in Boca Raton, Florida. The conference's theme, The BIG Picture, was an exploration of the vital role OOH plays in the cross-platform media landscape.

Topics like smart data, hypertargeting, programmatic, and how OOH can integrate with mobile and emerging technologies kept the discussion action-packed.

As illustrated by this year's theme, OOH becomes a key part of cross-platform buying and selling when we think big and act big. So, without further ado, here are our 5 key takeaways from the TAB/OAAA 2016 Conference.

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Topics: NEWS

Monday blues? 9 easy ways for media professionals to stay productive

Posted by Jennifer Seickel on Apr 11, 2016 9:00:00 AM

A Monday by any other name would still be a Monday. (We’re sure Shakespeare—and Garfield—would agree.) But is it really that bad? Studies show that, yes, Monday is in fact fraught with negative feelings. According to a study from 2011, the average person doesn’t even crack a smile until 11:16 a.m. on a Monday, proving once and for all that it is the most dreaded day of the week.

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Topics: NEWS

What is OOH?

Posted by Jennifer Seickel on Mar 29, 2016 4:46:01 PM

What is OOH? Good question. A cursory Google search will tell you that it's an exclamation, specifically one "used to express a range of emotions including surprise, delight, or pain." 

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Topics: NEWS

What Twitter's 'First View' can Teach us About Video Ads

Posted by Jennifer Seickel on Mar 7, 2016 4:10:07 PM

Knowing Out-of-Home (OOH) can extend the life of an integrated ad campaign, media professionals should keep a close eye on the changing nature of social media to better understand how OOH folds into the larger media mix. 

Twitter's recently-unveiled video ad unit, First View, helps media pros snag the top ad spot on a user's feed when he or she first opens Twitter. 

These types of Promoted Tweets will be rolled out initially in the U.S. with a global roll out planned for the near future. But what can this new ad format teach us about the consumer? Here are three ways Twitter's new ad product can teach us about user behavior when it comes to video and other digital media.

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Topics: NEWS

Ad Trends: 3 ways to Integrate Out of Home and Mobile Media

Posted by Jennifer Seickel on Dec 23, 2015 4:26:16 PM

Mobile.jpg

If 70% of consumers' waking hours are spent away from home, what better way to connect with them while they're on-the-go than on the mobile device they are almost always carrying with them?

As a consumer, the device you carry with you naturally ties-in to your visual experience out of the home. Media professionals that are not prioritizing mobile as part of their OOH strategies are ignoring a large opportunity to engage and understand audiences. 

Below are 3 key ways to integrate your mobile and OOH advertising in 2016.

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