It’s easy for media prefessionals to find themselves in a rut. Sitting at the same desk, in the same office building can keep anyone from fresh thinking and new ideas.
Attending conferences can help drive folks out of their comfort zone, network with key industry experts and expand on their knowledge base around media and advertising as a whole.
Below are some of our favorite must-attend conferences in 2016.
ADAGE DIGITAL CONFERENCE
No conversation is off the table as big brand, technology, agency and media leaders answer tough questions head on with the Ad Age editorial team framing the conversation.
Why We Love It: This conference has a focus on the state of advertising today and how advertising and media pros can navigate around tough issues like ad blocking and opportunities like how best to engage consumers in new and unique ways.
Where: Pier 36, New York, NY
When: April 5-6, 2016
Open To: Advertisers, Marketers, Agencies, Media
Cost: Passes start at $2,200
Registration Details: Click here to register on the AdAge website
TAB/OAAA OUT OF HOME MEDIA CONFERENCE AND EXPO
One of the few major conferences dedicated solely to the needs and challenges faced by the OOH industry. This year's theme is centered around the vital role OOH plays in a cross-platform media world.
Why We Love It: OOH is going through a bit of a reinessance and becoming more relevant, more targetted and more measureable. A variety of topics will cover technology advancements to industry success stories.
Where: Boca Raton Resort & Club, Boca Raton FL
When: April 18-20, 2016
Open To: Advertisers, Media Professionals, OOH Specialists, OOH Media Companies or Associates/Suppliers
Cost: Registrations range from $835 to $2,750
Registration Details: register on the TAB website
With a 15+ year-long reputation as “The Leading Forum for DTC Thought Leaders,” the DTC National is one of the largest annual conferences focusing solely on direct-to-consumer Rx marketing.
Why We Love It: The 2016 conference includes a long list of engaging panels and discussions, including "The Impacts of DTC Advertising" and "Debunking Common Myths about Healthcare Consumerism".
Where: Sheraton Boston, Boston MA
When: April 19-21, 2016
Open To: Pharmaceutical Marketers and Media Professionals
Cost: Passes range from $2,395 to $2,795
Registration Details: Click here to register on the DTC website
MIRREN LIVE NEW YORK
Every year, top professionals and CEOs from 400 different agencies head to New York to share the latest on innovative new business strategies and techniques. This conferences showcases 50+ speakers and 30+ sessions.
Why We Love It: Mirren Live is one of the only industry events completely focused on driving agency growth through innovative business models and new business generation.
Where: New World Stages, New York, NY
When: May 17-18, 2016
Open To: Agency Professionals, Clients or Search Consultants
Cost: Passes range from $1,560 to $2,480
Registration Details: Click here to register on the Mirren website
Conferences are just one way to learn about the latest news and trends in the media industry. Learn more about OOH and the direction media buying is heading in our full 2016 Media Trends Report: