Think OOH Blog

Miami Beach vacationers and locals constantly have people and brands vying for their attention from passerby on the street to banners that fly overhead. Miami is not a city of wallflowers, and media programs need to be creative and impactful in order to break-through. 

We're honored and delighted to announce that OOH Pitch and co-founder David Matera will be receiving the Volunteers of America - Greater New York's Spirit of the Founders Award, for support of Operation Backpack® and support of its outreach program for veterans in need. To celebrate this honor, we will be joining the Volunteers of America at their annual winter gala, A New York Winter's Eve - their most important fundraising event of the year. 

It's an interesting time in the OOH media world. With a steadily growing slice of the ad-buying pie, a recent election relying heavily on OOH advertising, new techniques and trends in DOOH, we've got a lot of ideas bouncing around in our head. Here's quick sample of what we've been reading this week.

The holidays can quickly derail your work productivity if you don't plan ahead. We've all been there: you get back to the office after a long weekend, and spend the first day getting your mind back on track. We've put together a few tips to help you mitigate this. Try out whichever ideas you want, and enjoy both a relaxing holiday as well as a productive following week:

One of the fastest growing OOH trends over the past few years has been the movement to add real-time components to OOH campaigns. The increase in digital OOH (DOOH) inventory allows for quick changes in messaging depending on real-time events in that location. This way, consumers see advertising that is not invasive or creepy, but relevant to them.

The technology is growing in popularity across the country; access to consumer location data allows OOH media professionals to target broad swaths of consumers at the right time, in the right place. However, large-scale real time OOH campaigns can be costly, not to mention technologically demanding. Below are 3 ways your company can use real-time methods with smart DOOH without an unlimited budget:

This past spring, Simon Property Group, a global leader in retail, acquired famed Las Vegas retail property The Shops at Crystals. Centrally located and easily accessible from the Las Vegas Strip, the Shops at Crystals include world-class luxury brands, and a dedicated tram station connecting the property to the rest of the Strip - allowing visitors from all over the country to easily explore the area.

OOH media’s market share of total ad spending has increased from 3 percent to 5.2 percent over the past decade. This is due in no small part to the fact that it works brilliantly as a stand alone format; OOH has the ability to capture an audience when they are on the go and can reinforce key messages at times when other formats cannot. However, like many great forces, it only gets better when paired with other key players. When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Read on to learn more about the opportunity for integrating OOH with other media formats.

OOH Pitch attended this year's TAB/OAAA 2016 Conference in Boca Raton, Florida. The conference's theme, The BIG Picture, was an exploration of the vital role OOH plays in the cross-platform media landscape.

Topics like smart data, hypertargeting, programmatic, and how OOH can integrate with mobile and emerging technologies kept the discussion action-packed.

As illustrated by this year's theme, OOH becomes a key part of cross-platform buying and selling when we think big and act big. So, without further ado, here are our 5 key takeaways from the TAB/OAAA 2016 Conference.