Think OOH Blog

Join us for A New York Winter's Eve

Posted by Pitch Team on Nov 29, 2016 10:50:17 AM

We're honored and delighted to announce that OOH Pitch and co-founder David Matera will be receiving the Volunteers of America - Greater New York's Spirit of the Founders Award, for support of Operation Backpack® and support of its outreach program for veterans in need. To celebrate this honor, we will be joining the Volunteers of America at their annual winter gala, A New York Winter's Eve - their most important fundraising event of the year. 

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Topics: NEWS

OOH Media Trends: What we're reading this week

Posted by Pitch Team on Nov 23, 2016 10:47:31 AM

It's an interesting time in the OOH media world. With a steadily growing slice of the ad-buying pie, a recent election relying heavily on OOH advertising, new techniques and trends in DOOH, we've got a lot of ideas bouncing around in our head. Here's quick sample of what we've been reading this week.

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Topics: NEWS

How To Boost Your Post-Holiday Productivity

Posted by Pitch Team on Nov 21, 2016 5:39:41 PM

The holidays can quickly derail your work productivity if you don't plan ahead. We've all been there: you get back to the office after a long weekend, and spend the first day getting your mind back on track. We've put together a few tips to help you mitigate this. Try out whichever ideas you want, and enjoy both a relaxing holiday as well as a productive following week:

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Easy Ways to Make Your DOOH More Real-Time Right Now

Posted by Jennifer Seickel on Nov 16, 2016 1:31:46 PM

One of the fastest growing OOH trends over the past few years has been the movement to add real-time components to OOH campaigns. The increase in digital OOH (DOOH) inventory allows for quick changes in messaging depending on real-time events in that location. This way, consumers see advertising that is not invasive or creepy, but relevant to them.

The technology is growing in popularity across the country; access to consumer location data allows OOH media professionals to target broad swaths of consumers at the right time, in the right place. However, large-scale real time OOH campaigns can be costly, not to mention technologically demanding. Below are 3 ways your company can use real-time methods with smart DOOH without an unlimited budget:

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Topics: NEWS

Client Spotlight: Simon Malls Announces Acquisition Via OOH Media

Posted by Jennifer Seickel on Nov 4, 2016 12:45:33 PM

This past spring, Simon Property Group, a global leader in retail, acquired famed Las Vegas retail property The Shops at Crystals. Centrally located and easily accessible from the Las Vegas Strip, the Shops at Crystals include world-class luxury brands, and a dedicated tram station connecting the property to the rest of the Strip - allowing visitors from all over the country to easily explore the area.

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Topics: NEWS

OOH 101: Integrating OOH with Other Media Formats

Posted by Jennifer Seickel on Oct 7, 2016 3:38:10 PM

OOH media’s market share of total ad spending has increased from 3 percent to 5.2 percent over the past decade. This is due in no small part to the fact that it works brilliantly as a stand alone format; OOH has the ability to capture an audience when they are on the go and can reinforce key messages at times when other formats cannot. However, like many great forces, it only gets better when paired with other key players. When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Read on to learn more about the opportunity for integrating OOH with other media formats.

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Topics: NEWS

What is place-based media?

Posted by Glynnis Reilly on Jul 5, 2016 5:48:50 PM
What is place-based media? Excellent question. With the digitization of media content and the popularization of the Internet, it can be confusing to peg down a proper definition. Let's start with a few basics.
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Topics: NEWS

#TBT: 5 Ways OOH Media Has Changed

Posted by Jennifer Seickel on May 12, 2016 7:58:43 AM
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Topics: NEWS

5 Takeaways from the TAB/OAAA 2016 Big Picture Conference

Posted by Jennifer Seickel on May 10, 2016 4:12:55 PM


OOH Pitch attended this year's TAB/OAAA 2016 Conference in Boca Raton, Florida. The conference's theme, The BIG Picture, was an exploration of the vital role OOH plays in the cross-platform media landscape.

Topics like smart data, hypertargeting, programmatic, and how OOH can integrate with mobile and emerging technologies kept the discussion action-packed.

As illustrated by this year's theme, OOH becomes a key part of cross-platform buying and selling when we think big and act big. So, without further ado, here are our 5 key takeaways from the TAB/OAAA 2016 Conference.

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Topics: NEWS

Monday blues? 9 easy ways for media professionals to stay productive

Posted by Jennifer Seickel on Apr 11, 2016 9:00:00 AM

A Monday by any other name would still be a Monday. (We’re sure Shakespeare—and Garfield—would agree.) But is it really that bad? Studies show that, yes, Monday is in fact fraught with negative feelings. According to a study from 2011, the average person doesn’t even crack a smile until 11:16 a.m. on a Monday, proving once and for all that it is the most dreaded day of the week.

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Topics: NEWS