OOH Pitch attended this year's TAB/OAAA 2016 Conference in Boca Raton, Florida. The conference's theme, The BIG Picture, was an exploration of the vital role OOH plays in the cross-platform media landscape.
Topics like smart data, hypertargeting, programmatic, and how OOH can integrate with mobile and emerging technologies kept the discussion action-packed.
As illustrated by this year's theme, OOH becomes a key part of cross-platform buying and selling when we think big and act big. So, without further ado, here are our 5 key takeaways from the TAB/OAAA 2016 Conference.
A Monday by any other name would still be a Monday. (We’re sure Shakespeare—and Garfield—would agree.) But is it really that bad? Studies show that, yes, Monday is in fact fraught with negative feelings. According to a study from 2011, the average person doesn’t even crack a smile until 11:16 a.m. on a Monday, proving once and for all that it is the most dreaded day of the week.
What is OOH? Good question. A cursory Google search will tell you that it's an exclamation, specifically one "used to express a range of emotions including surprise, delight, or pain."
It’s easy for media prefessionals to find themselves in a rut. Sitting at the same desk, in the same office building can keep anyone from fresh thinking and new ideas.
Attending conferences can help drive folks out of their comfort zone, network with key industry experts and expand on their knowledge base around media and advertising as a whole.
Below are some of our favorite must-attend conferences in 2016.
Knowing Out-of-Home (OOH) can extend the life of an integrated ad campaign, media professionals should keep a close eye on the changing nature of social media to better understand how OOH folds into the larger media mix.
Twitter's recently-unveiled video ad unit, First View, helps media pros snag the top ad spot on a user's feed when he or she first opens Twitter.
These types of Promoted Tweets will be rolled out initially in the U.S. with a global roll out planned for the near future. But what can this new ad format teach us about the consumer? Here are three ways Twitter's new ad product can teach us about user behavior when it comes to video and other digital media.
If 70% of consumers' waking hours are spent away from home¹, what better way to connect with them while they're on-the-go than on the mobile device they are almost always carrying with them?
As a consumer, the device you carry with you naturally ties-in to your visual experience out of the home. Media professionals that are not prioritizing mobile as part of their OOH strategies are ignoring a large opportunity to engage and understand audiences.
Below are 3 key ways to integrate your mobile and OOH advertising in 2016.